Open Spot – a smarter pop-up store

Open Spot, our pop-up concept, allows you to strengthen your brand, raise brand awareness and move closer to your customers – easily and risk-free, without complex contract terms and conditions or long contract lengths.

Take a step into the real world

To break through the digital noise and communicate in a way that really stands out, these days you need to think beyond search engine optimisation and algorithms.

Take the next step in your journey of growth with Open Spot, our modern pop-up concept, to strengthen your brand, raise brand awareness and move closer to your customers. Simple and risk-free, without complex contract terms and conditions or long contract lengths.

We’ll help you test physical presence in an increasingly digital world – and where many people are turning to the analogue, the real.

Open Spot is a pop-up concept that offers hard-to-beat store locations in Stockholm, Gothenburg, Malmö and Uppsala. It’s time to take a step into the real world and try physical retail.

Regardless of who you are

Our Open Spot stores are suited for established businesses as well as newcomers to the market. For well-known brands who want to launch a new collection as well as unknowns who want to test the market, meet customers or be seen in a new city.

All-inclusive

Opening a store should be easy. That’s why the rent includes everything at the premises, without hidden or additional charges. The rent is a fixed amount paid in advance and you decide for how long, from two weeks to up to three months.

Simple contract terms and conditions

Negotiating a rental contract can be a jungle, especially if you’re only going to be there for a few weeks. That is why we have an easy process, with simple, all-inclusive contracts that you can sign digitally. No complex terms and conditions or lengthy contracts.

How Open Spot works

Open Spot is a store concept that offers fully designed and furnished pop-up stores at a fixed price at the absolute best locations in Malmö, Gothenburg, Uppsala and Stockholm. It’s a new communication channel that allows you to reach a greater number of the right customers, without having to fight the digital noise.
It’s where brands grow, products are launched, people are met and experiences are created. Moreover, since the premises are already furnished and ready to go, you can open the doors to your store in just one day.

With Open Spot you can:

  • Expand your sales
  • Strengthen your brand among new as well as existing customers
  • Launch new products
  • Test new markets and be visible to a whole new audience

Open Spot provides you with the best preconditions in terms of footfall, location, atmosphere, lively neighbourhoods and dialogue. This is where brands and customers meet – in reality – and where relationships are created and strengthened.

Open Spot premises in the middle of Sweden’s largest cities

Fredstan, Gothenburg
70 sq. m.

Approximately 100,000 visitors/week

Fredstan is a vibrant neighbourhood with a timeless, modern offering of attractive shopping and food for a conscious, urban and stylish demographic. At Open Spot on Fredsgatan 6, you’ll be in the middle of everything, with neighbours that include international organisations, local brands and award-winning restaurants.

Södertull, Malmö
90 sq. m.
Approximately 25,000 visitors/week

Södertull is where things happen in Malmö. Over 40,000 people pass through here every week. The location has an attractive and exciting mix, including Polestar, Beyond Us, The Urban Market and the Disgusting Food Museum side by side. Open Spot Södertull offers a proper glass facade that faces Södra Förstadsgatan and the canal.

Gågatan, Uppsala
57 sq. m.
Approximately 12,000 visitors/week

Kungsängsgatan 5 is in the middle of Uppsala’s premier shopping area, home to some 70 stores. Here you will be next to department stores, shopping centres, restaurants and cafés. Uppsala is a lively student city with a stream of young, eco-conscious urbanites. Digital displays in the premises make it easy to communicate your brand, even when you’re not open.

Stureplan, Stockholm
55 sq. m.

Approximately 50,000 visitors/week

Stureplan has one of Sweden’s highest footfalls for shoppers, restaurant visitors and urbanites. The city block around Biblioteksgatan is home to several exclusive stores. The central location means the site attracts a steady stream of tourists, office workers and weekend shoppers. If you’re here, you’re on the map!

Sergelgatan, Stockholm
70 sq. m.

Approximately 22,000 visitors/week

Open Spot on Sergelgatan 14 has a highly desirable location in the middle of Stockholm’s oldest pedestrian precinct – a streetscape that has undergone a major transformation in recent years. Here your neighbours include Arkivet, Lindex, Designtorget and a large offering of cultural activities and restaurants.

I’m happy to discuss Open Spot.

Do you have any questions? Contact me!

Jesper Örtengren

Business Development, Retail 070-871 13 66 · 031-743 42 13
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